Jengu Sports in a concept bespoke wetsuit brand.  The idea was to create a modern brand that combines the feel of a craft beer brewery with soul surf lifestyle.  To do this the brand identity focuses on a handmade feel.  The logo and icons are hand drawn, the photography focuses on craft tools, empty waves and solo surfers.  I designed the logo in Adobe Illustrator.  I also curated and customized the icons, graphics and images to create the brand aesthetics of Jengu Sports.  All design assets are compiled into a Brand Style Guide visible in the second to last frame presented on this page.  The Brand Style Guide will help to maintain a consistent visual experience for the Jengu Sports brand.