I was approached by the founder of Sexy Brand™ to help create the look of a new Charter Jet and New Brand Identity. We started with the logo for SexyJet™ which is based on a previous logo that I created for Sexy Brand™. It features the “S” of the SexyBrand™ logo with some modern aviation inspired wings surrounding it. After I created a relatively strait forward identity system, to match the logo, we set out on the real adventure of designing the look of the plane. We had a Tech Spec reference with a company that was well verse in the actual painting of planes. So all technical questions I bounced off of them. The founder wanted draw inspiration from luxury sports cars for the paint scheme of the plane. We wanted to create something people had never seen before. We used the curves of a sports car to inspire the graphics and we went with a Chameleon Green based paint job, something somewhat popular, but still impressive in the luxury sports card world. The plane actually shifts colors as it flies by. Despite the ever changing paint that covers 75% of the plane, we still managed to maintain brand constancy by tying it all back together with the Sexy Jet™ colors of black, red and white, as well as a Sexy Brand™ pattern of hexagonal shapes tucked into the curves of the paint job just above the wings. Overall the design came out really awesome and it was a great experience to help design.

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