Shine Cafe is a concept for an Eatery in Canggu, Bali. The creative brief was to design a Brand Identity system for a Lifestyle centric cafe. With a focus on the key attributes of Relaxed, Modern, Trendy, and Hip. The results were a versatile icon based Logo design, with a paired handwritten serif wordmark. The color palette is inspired by the sunset, which is also depicted in the Logo Icon itself. The secondary graphical element of the Brand Identity is a wave pattern

The first few pictures in this project are mock-ups for the Brand Identity system. The logo is applied to a few real-world scenarios. Including a menu design as well as an employee apron and a water make over a potential look for the main seating area.

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