Smoke Company is a Lifestyle Branding concept. It’s what would happen if a Prerolled Joint Company positioned itself as an Active Lifestyle Brand.  This portfolio piece features a Brand Identity System applied to a package design and two branded photos. The Brand Identity System includes a Logo, Colors, Fonts, and a Branding Pattern. I applied the brand Identity System to a Package Design. I also used the Brand Pattern as a visual element to help brand photos. The idea behind the brand pattern is that it is a purple smoke . The smoke can be used in curated photography to create a visual connection to the brand. It is used here to show smoke hovering around people in this example. These photos could be used as a social media strategy or an advertising campaign.

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