Koastal Vans
Stand out and get attention of coastal surfer demographic
Logo Design, Style Guide
Koastal Vans is an Adventure Van Rental and Custom Build Brand. They focus on well equip and high end 4x4 Sprinter vans. The project was to create a full Brand Identity system that appealed to both the ocean lover and the mountain lovers of southern California. The logo features pealing waves, high mountains and an elegant yet rugged warn wordmark. We chose both the warm and cool colors of a setting sun over the ocean. The secondary graphic pattern of the Brand is a topographical pattern, as a reference to the adventurous places this van will take you.
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